Day: 15 June 2024

Why do you need Digital Marketing ?

YES, you heard it right. If you are a Business person then surely a small thought might came in your mind that, Why do you need Digital Marketing?

Don’t worry Friends, I am going to take big and boring lessons on Digital Marketing. I would like to share a glimpse of how Digital Marketing can be a part of your business growth.

The year 2020, a full swing technology-driven era, where a major part of our life depends upon technologies, why can’t we include Digital Marketing as a part of our business. As per the report around 3 billion people are using Social Media Platforms worldwide.

Now, the next point might popup in your in your mind would be “ What includes in this Digital Marketing”.

So here comes some of the marketing tools:

• Social Media Promotion (Facebook, Instagram, Linkedin, Twitter, Googlemybusiness, and Youtube)
• SEO
• SME
• Content Writing
• Website Designing
• Graphics Designing
• Pay per click
• E-Mail Marketing
• Affiliate Marketing
• WhatsApp/ SMS messaging
• Mobile App

These are some major points which make Digital Marketing a must for your business.

Now What Digital Marketing contributes in your Business Growth?

Here are some points:

• Audit your Current Social Presence
• To Reach your Targeted Audiences on a lightning speed.
• Get Qualified Leads
• Spread your business across the globe.
• Minimize your Marketing Cost
• Increase ROI in less time

Now, What Next?

Definitely the question of how to achieve the above point will arise?

Every business requires strategy, no matter if it is a small shop or a Multinational company. An evolving online Strategy is very important for a successful Digital Marketing. Here are some tips:

• Social Media Presence: First and foremost, your presence on Social Media is very important. Show the world who you are and what you do.
• Unique Content: Content is a key factor in your business growth. Different Social Media Platforms require different content. The same kind of content may make your audience disengage, so it is very important to diversify your content such as Images, Infographics, Video, Blogs, and many more.
• Social Media Promotion: Images and videos are the trends in the past and it still leading the race but the new star in this race is interactive Videos. The New Gen needs practical experience that includes customer experience, participation, and interactions.
• Website: A Business Website is the most important aspect of your online presence. The website is a reflection of your business and a great Website will attract your audiences and convert the VISITORS into CUSTOMERS.
• SEO: Having a great website is incomplete without a proper SEO. It will keep your Website always on top in Google search and your business will be noticed frequently.
• Mobile App: Today maximum crowd is using mobile for most of their activities. Your presence in the Mobile App may lead to more productivity.

Today’s fast-moving world, the technology has taken a big leap and every day it is upgrading. It is very important to have an equal pace with the current technologies to grow your business.

WHAT is Multi-Platform Branding Solution?

Let’s discuss a few significant factors of Multi-Platform branding solution. It is also known by other names such as Multi-Channel Marketing and Cross Channel Marketing. In simple terms, Multi-channel branding is nothing but the implementation of a single strategy to market the product through multiple digital platforms.

Now the question is Why Multi-Platform Marketing has a vital place in the current business world. The answer is your targeted customers can be anywhere in the world, with different lifestyle and different way of approach towards buying goods or availing a service or ideas. Now you have to plan your business strategy to choose the right platform to advertise your brand and reach your targeted customers more accurately and faster. It allows you to meet your customers directly, irrespective of their location in just one click.

WHY Multi-Platform branding is important?

• In the pre-digital era, the major and most powerful marketing platforms were Television and Radio. Though television still has its charm but now in the digital era, people are more engaged on different platforms for their daily needs such as Facebook, Instagram, Twitter, YouTube, Google Ads, Email Marketing, Linked in and so on.
• With the hectic work life and mostly on move, people prefer to rely on these digital platforms than the traditional way of marketing. Posting your advertisement on Facebook or any other digital platforms will give you more opportunity to reach your customers directly and consumers will also avail different options sitting in one place.
• As a marketer, you need to plan your strategy to exhibit your product or services on different digital platforms frequently so that your product or services will always be in touch with your customers.

HOW Multi-Platform branding will help to grow your business.

A strategy is very important to execute any action. Multi-Platform branding also requires a strategy to reach your targeted customers effectively. Each digital platform is having a different range of users. Consumers use different digital platforms at the same time simultaneously, so your advertisement must have attractive content and images with optimal hashtags and meet the consumers’ expectations.

One important factor to be noted is that, not all the digital platform brings you good business. You have to be very careful to choose the appropriate digital platform according to your business type. You should first plan to choose your targeted audience, their locations, age group and profession. This will enable your brand to speak effectively and allow you to create a dynamic impact on your customers.