Author: ecrystaltech

Introduction

In the ever-evolving world of branding, staying ahead of the curve is crucial for maintaining a competitive edge. As we step into 2024, the branding landscape is set to witness exciting transformations. From innovative technologies to a renewed focus on authenticity and inclusivity, Here’s what to watch for in the branding world this year.

1. Embrace AI-Powered Personalization

Artificial intelligence is changing the game for brand-customer interactions. In 2024, AI will make personalization even smarter. Brands use AI to understand consumer behavior and preferences, creating highly personalized experiences. This boosts customer satisfaction and loyalty. By incorporating AI, you can deliver tailored content, product recommendations, and targeted ads, making your branding strategy more effective.

2. Sustainability and Ethical Branding

Sustainability and ethical branding are essential in today’s digital marketing. Brands that focus on eco-friendly practices and ethical values appeal more to conscious consumers. They showcase their commitment by promoting green initiatives, using recyclable materials, and supporting fair trade. Sharing these efforts through digital marketing—like social media, blogs, and videos—helps build a positive image. Consumers appreciate brands that care about the environment and society, leading to increased trust and loyalty. By integrating sustainability and ethics into their branding, companies not only do good but also differentiate themselves in a competitive market, attracting like-minded customers.

3. Interactive Content

In 2024, interactive content is revolutionizing digital marketing. This type of content—like quizzes, polls, and interactive videos—engages users more deeply than static posts. It makes the online experience fun and memorable, encouraging people to spend more time on a brand’s website or social media. Interactive content also provides valuable insights into consumer preferences and behaviors. Brands can use this data to tailor their marketing strategies and better meet customer needs. By incorporating interactive content, companies can boost engagement, build stronger connections with their audience, and stand out in the crowded digital space.

4. Voice Search Optimization

With the rising popularity of voice-activated devices, optimizing for voice search is crucial. In 2024, more consumers will use voice search to find information and make purchases. Brands need to adapt their SEO strategies to include conversational keywords and phrases. Ensuring your content is easily discoverable through voice search can increase visibility and drive traffic to your site.

5. Inclusivity and Diversity

Inclusivity and diversity in branding are no longer just trends—they are necessities. Consumers expect brands to reflect and respect diverse cultures, identities, and perspectives. In 2024, brands that embrace inclusivity in their messaging, representation, and hiring practices will resonate more with their audience. Showcasing diversity authentically can enhance your brand’s reputation and foster deeper connections with consumers.

6. Nostalgia Marketing

Nostalgia marketing taps into the fond memories of the past to create a connection with customers. In digital marketing, it’s a powerful tool. Brands use familiar images, music, and themes from past decades to evoke emotions and build a bond with their audience. This approach works well because it brings back happy memories and creates a sense of comfort. By reminding people of the “good old days,” brands can stand out in the crowded digital space. Nostalgia marketing not only attracts attention but also strengthens customer loyalty by connecting on a personal, emotional level.

7. Minimalist Design

Less is more when it comes to design in 2024. Minimalist branding focuses on simplicity, clarity, and elegance. Clean lines, ample white space, and understated colour palettes can create a sophisticated and modern look. A minimalist approach not only enhances visual appeal but also communicates a sense of confidence and professionalism. Simplifying your brand’s design can make a lasting impression and improve user experience.

8. Authentic Influencer Partnerships

Influencer marketing is evolving. In 2024, authenticity will be key. Consumers are becoming more discerning and can easily spot inauthentic endorsements. Brands that form genuine partnerships with influencers who truly align with their values and products will see greater success. Micro-influencers, in particular, can provide more personalized and trustworthy recommendations, driving higher engagement and conversions.

9. Community Building

Building a strong community around your brand fosters loyalty and advocacy. In 2024, brands will focus on creating spaces where consumers can connect, share experiences, and feel valued. This could be through online forums, social media groups, or exclusive membership programs. Engaging with your audience on a deeper level can create a sense of belonging and turn customers into brand ambassadors.

10. Data Privacy and Transparency

In today’s digital world, protecting customer data and being open about how it’s used is crucial for brands. Companies collect a lot of data to create personalized experiences, but they must handle it responsibly. Protecting data means keeping it safe from leaks and misuse. Being transparent means clearly explaining how data is used, getting permission, and letting customers control their own information. This builds trust, which is essential for any brand. By focusing on data privacy and transparency, brands not only follow laws but also build strong, trusting relationships with their customers, which helps their long-term success.

Conclusion

Staying updated with the latest branding trends is essential for staying relevant and competitive in today’s fast-paced market. By embracing AI-powered personalization, sustainability, interactive content, voice search optimization, inclusivity, nostalgia marketing, minimalist design, authentic influencer partnerships, community building, and data privacy, you can position your brand for success in 2024. Remember, the key is to stay adaptable, listen to your audience, and continuously evolve your strategies to meet their needs and expectations.

Implement these trends thoughtfully, and your brand will not only capture attention but also build lasting connections with your audience. Here’s to a successful and innovative 2024 in branding!

Introduction:

For as powerful and revolutionary as modern computers are, they are essentially trapped in the same basic architecture conceived of in the 1940s. Nearly every processor today, from your smartphone to the biggest supercomputers, operates on those original principles of processing data sequentially and storing information in digital bits represented by transistors.

But what if we could build computers that work more like the human brain? That’s the tantalizing promise of a field called Neuromorphic Computing. By mimicking the brain’s neural networks and methods for processing information, this radically different computing paradigm could potentially vastly outperform today’s technologies on complex cognitive tasks like pattern recognition, decision making, and prioritization. So how exactly does the brain operate differently than traditional computers? And how can we replicate those dynamics in silicon? Let’s take a look.

Inspiration from Biology

Your brain is an incredible biological computer, made up of around 86 billion highly interconnected neurons. Unlike digital transistors, these neurons operate based on subtle electrochemical signals called “spikes.” A single neuron may receive thousands of these spikes from multiple other neurons, and only pass its own spike along if the incoming signals reach a critical threshold.

By continuously integrating and prioritizing these incoming spikes from a web of sources, individual neurons are able to perform massively parallel computations. The connections between neurons are also constantly strengthening or weakening based on patterns of activity, allowing the whole neural network to dynamically rewire itself as it processes information.

Brains are also remarkably energy efficient and fault tolerant, able to function well even with significant neuron death or damage. It’s wildly different from the static, precise world of binary bits in our computers today.

In the realm of technology, innovation knows no bounds, imagine smartphones that can instantly recognize any object you point the camera at, or security systems that identify potential threats before they occur. Envision autonomous vehicles that can dynamically learn and adapt to changing conditions as they drive themselves. Or artificially intelligent robot companions that can carry on flowing conversations, visually comprehend complex scenes, and make reasoned judgments—all with the energy efficiency of the human brain.

One such ground breaking advancement that is capturing the imagination of tech enthusiasts worldwide is Neuromorphic Computing. But what exactly is neuromorphic computing, and why is it poised to revolutionize the way we approach computing? Join us as we embark on a journey to demystify neuromorphic computing and explore its potential to usher in a new era of brain-inspired intelligence.

1. What is Neuromorphic Computing?

Imagine if computers could think and learn like the human brain. That’s the essence of Neuromorphic computing. Neuromorphic computing emulates the brain’s architecture and functionality through electronic circuits, mimicking neural processes. Inspired by the complex networks of neurons and synapses that enable our brains to process information, neuromorphic chips aim to replicate these biological structures in silicon.

2. How Does Neuromorphic Computing Work?

Neuromorphic chips consist of interconnected artificial neurons and synapses that communicate with each other in a manner similar to the neurons in our brains. These chips leverage the principles of parallel processing and event-driven computation to achieve remarkable efficiency and performance. Unlike traditional von Neumann architecture, where processing and memory are separate entities, neuromorphic chips integrate computation and memory, mimicking the distributed nature of neural networks.

3. Why Neuromorphic Computing Matters?

The promise of neuromorphic computing lies in its ability to perform tasks that are challenging for traditional computers, such as pattern recognition, sensory processing, and adaptive learning. By harnessing the power of brain-inspired computing, neuromorphic systems can excel in tasks that require immense computational power and energy efficiency, opening up new frontiers in artificial intelligence, robotics, and brain-machine interfaces.

4. Why Neuromorphic Computing Matters?

The promise of neuromorphic computing lies in its ability to perform tasks that are challenging for traditional computers, such as pattern recognition, sensory processing, and adaptive learning. By harnessing the power of brain-inspired computing, neuromorphic systems can excel in tasks that require immense computational power and energy efficiency, opening up new frontiers in artificial intelligence, robotics, and brain-machine interfaces.

Real-World Applications of Neuromorphic Computing

The potential applications of neuromorphic computing are vast and varied, spanning across numerous industries:

• Artificial Intelligence: Neuromorphic chips can accelerate the training and inference of deep neural networks, leading to more efficient and robust AI systems. From image and speech recognition to natural language processing and autonomous vehicles, neuromorphic computing has the potential to revolutionize the field of AI.
• Robotics: Neuromorphic systems enable robots to perceive and interact with their environment in real-time, making them more responsive and adaptable to changing conditions. From agile drones to humanoid robots, neuromorphic computing holds the key to unlocking advanced robotic capabilities.
• Brain-Machine Interfaces: By bridging the gap between the brain and external devices, neuromorphic computing facilitates seamless communication between humans and machines. This technology has the potential to revolutionize healthcare by enabling prosthetic limbs that respond to neural signals and brain-computer interfaces that restore mobility to paralyzed individuals.
• Internet of Things (IoT): Neuromorphic computing can power edge devices in the IoT ecosystem, enabling intelligent sensors and actuators that can process and analyze data locally. From smart homes and cities to industrial automation and environmental monitoring, neuromorphic chips enhance the efficiency and responsiveness of IoT systems.

The Road Ahead

Of course, like any new computing technology, there are still major hurdles to overcome. Testing, programming, and configuring neuromorphic chips is extremely difficult with today’s tools built for standard von Neumann systems.

We’re still a long way from reverse-engineering the brain’s full staggering complexity and capabilities in silicon. And for certain types of calculations, traditional digital approaches will likely maintain an advantage for the foreseeable future.

Introduction of XAI:

Artificial intelligence is incredible. It powers virtual assistants that can understand our speech, recommend content we’ll love, and even beat the world’s best players at complex games like chess and Go.
But for all its amazing capabilities, there’s one big problem with modern AI – it’s a black box. We input data, it spits out predictions or decisions, but the reasoning behind those outputs is opaque and inscrutable to us humans.
This lack of transparency causes major issues when AI systems are deployed in high-stakes domains like healthcare, criminal justice, and finance. How can we fully trust an AI doctor’s diagnosis if we don’t understand the rationale? How do we avoid bias and ensure due process with inscrutable AI judges? Why should we let black box algorithms manage our money?
The consequences of getting things wrong in these sensitive areas are too severe. We simply can’t rely on AI systems we don’t understand. That’s where Explainable AI (XAI) comes in.

What is XAI?

XAI aims to transform AI from a black box into an open book for better understanding. Traditional AI models, while powerful, often operate in opaque ways, leaving users in the dark about how and why certain decisions are made. XAI seeks to address this by providing insights into the reasoning behind AI predictions and actions in a clear and understandable manner.

Shining a Light on the Black Box

The goal of XAI is to open up that black box and make the AI’s decision-making process interpretable and understandable to humans. Essentially, XAI aims to provide clear explanations and visibility into how the AI arrives at its outputs.
Think of it like getting “showed the working” on a complex math problem. Rather than just seeing the final answer, XAI techniques allow us to inspect the step-by-step reasoning and logic flow used by the AI model.

There are many approaches to achieving this explainability, but some common methods include:

• Creating simpler, inherently interpretable models (like decision trees) rather than complex black boxes
• Using techniques to extract rationale from black box models after training (like saliency maps)
• Having models generate explanations alongside their outputs in natural language

No matter the specific approach, the fundamental idea of XAI is to bridge the gap between powerful AI capabilities and human understanding. If we can properly explain how AI models work, we’ll be able to audit them for safety issues, identify potential biases and unwanted behaviours, and ultimately build greater trust in the technology.

The XAI Advantage

There are clear benefits to cracking open the AI black box, but adopting XAI principles can also lead to other major advantages:

• Improved Reliability and Robustness: By understanding how a model works, we can poke and prod at its weaknesses and failure modes. This insight allows us to develop mitigation strategies and make the systems more reliable in the real world.
• Richer Human-AI Interaction: When AI can properly explain its reasoning to us, it opens the door for much richer collaboration between human and artificial intelligence. We can scrutinize, interrogate, and debate with AI assistants, seeing their full chain of logic and course-correcting any mistakes or biases.
• Trust and Adoption: Perhaps most importantly, explainability helps breed the trust and confidence required for widespread adoption of AI tech. Would you let an self-driving car shuttle your kids to school if you couldn’t understand how it makes decisions? Exactly. XAI removes fear of the unknown and uncertainty around AI systems.

How Does XAI Work?

XAI encompasses a variety of techniques and tools designed to make AI more interpretable and explainable. These include:

• Feature Importance: XAI methods can highlight which features or factors influenced a particular AI decision the most, providing valuable insights into the decision-making process.
• Model Visualization: By visualizing the inner workings of AI models through interactive diagrams or heat maps, XAI makes complex algorithms more accessible and understandable to users.
• Example-Based Explanations: XAI techniques can generate explanations for AI predictions by highlighting similar examples from the training data, helping users understand the underlying patterns and reasoning behind the predictions.
• Rule Extraction: XAI algorithms can extract human-readable rules or decision trees from complex AI models, making it easier for users to grasp the logic behind AI decisions.

Real-World Applications of XAI

The potential applications of XAI span across various domains, including:

• Healthcare: XAI can provide doctors and patients with transparent explanations for medical diagnoses and treatment recommendations, enabling better-informed healthcare decisions.
• Finance: XAI algorithms can explain the factors influencing loan approvals or investment recommendations, ensuring fairness and compliance with regulations.
• Autonomous Vehicles: XAI can clarify the rationale behind the decisions made by self-driving cars, enhancing trust and safety on the road.
• Criminal Justice: XAI techniques can shed light on the factors influencing predictive policing or sentencing decisions, promoting fairness and accountability in the legal system.

Challenges and Future Directions

Of course, there are still major challenges to overcome to make XAI a widespread reality. Explanation techniques need to be further improved for clarity and comprehensibility. We need agreed standards and benchmarks for what constitutes a satisfactory explanation. Regulatory and governance frameworks must be developed.
But the path forward is clear. In our increasingly AI-driven world, explainability is not just a nice-to-have, but an essential requirement. Cracking open the black box is the key to realizing the tremendous potential of AI while avoiding its risks. With XAI leading the way, we can enjoy the extraordinary benefits of artificial intelligence with a critical layer of transparency, understanding, and trust.

Why do you need Digital Marketing ?

YES, you heard it right. If you are a Business person then surely a small thought might came in your mind that, Why do you need Digital Marketing?

Don’t worry Friends, I am going to take big and boring lessons on Digital Marketing. I would like to share a glimpse of how Digital Marketing can be a part of your business growth.

The year 2020, a full swing technology-driven era, where a major part of our life depends upon technologies, why can’t we include Digital Marketing as a part of our business. As per the report around 3 billion people are using Social Media Platforms worldwide.

Now, the next point might popup in your in your mind would be “ What includes in this Digital Marketing”.

So here comes some of the marketing tools:

• Social Media Promotion (Facebook, Instagram, Linkedin, Twitter, Googlemybusiness, and Youtube)
• SEO
• SME
• Content Writing
• Website Designing
• Graphics Designing
• Pay per click
• E-Mail Marketing
• Affiliate Marketing
• WhatsApp/ SMS messaging
• Mobile App

These are some major points which make Digital Marketing a must for your business.

Now What Digital Marketing contributes in your Business Growth?

Here are some points:

• Audit your Current Social Presence
• To Reach your Targeted Audiences on a lightning speed.
• Get Qualified Leads
• Spread your business across the globe.
• Minimize your Marketing Cost
• Increase ROI in less time

Now, What Next?

Definitely the question of how to achieve the above point will arise?

Every business requires strategy, no matter if it is a small shop or a Multinational company. An evolving online Strategy is very important for a successful Digital Marketing. Here are some tips:

• Social Media Presence: First and foremost, your presence on Social Media is very important. Show the world who you are and what you do.
• Unique Content: Content is a key factor in your business growth. Different Social Media Platforms require different content. The same kind of content may make your audience disengage, so it is very important to diversify your content such as Images, Infographics, Video, Blogs, and many more.
• Social Media Promotion: Images and videos are the trends in the past and it still leading the race but the new star in this race is interactive Videos. The New Gen needs practical experience that includes customer experience, participation, and interactions.
• Website: A Business Website is the most important aspect of your online presence. The website is a reflection of your business and a great Website will attract your audiences and convert the VISITORS into CUSTOMERS.
• SEO: Having a great website is incomplete without a proper SEO. It will keep your Website always on top in Google search and your business will be noticed frequently.
• Mobile App: Today maximum crowd is using mobile for most of their activities. Your presence in the Mobile App may lead to more productivity.

Today’s fast-moving world, the technology has taken a big leap and every day it is upgrading. It is very important to have an equal pace with the current technologies to grow your business.

WHAT is Multi-Platform Branding Solution?

Let’s discuss a few significant factors of Multi-Platform branding solution. It is also known by other names such as Multi-Channel Marketing and Cross Channel Marketing. In simple terms, Multi-channel branding is nothing but the implementation of a single strategy to market the product through multiple digital platforms.

Now the question is Why Multi-Platform Marketing has a vital place in the current business world. The answer is your targeted customers can be anywhere in the world, with different lifestyle and different way of approach towards buying goods or availing a service or ideas. Now you have to plan your business strategy to choose the right platform to advertise your brand and reach your targeted customers more accurately and faster. It allows you to meet your customers directly, irrespective of their location in just one click.

WHY Multi-Platform branding is important?

• In the pre-digital era, the major and most powerful marketing platforms were Television and Radio. Though television still has its charm but now in the digital era, people are more engaged on different platforms for their daily needs such as Facebook, Instagram, Twitter, YouTube, Google Ads, Email Marketing, Linked in and so on.
• With the hectic work life and mostly on move, people prefer to rely on these digital platforms than the traditional way of marketing. Posting your advertisement on Facebook or any other digital platforms will give you more opportunity to reach your customers directly and consumers will also avail different options sitting in one place.
• As a marketer, you need to plan your strategy to exhibit your product or services on different digital platforms frequently so that your product or services will always be in touch with your customers.

HOW Multi-Platform branding will help to grow your business.

A strategy is very important to execute any action. Multi-Platform branding also requires a strategy to reach your targeted customers effectively. Each digital platform is having a different range of users. Consumers use different digital platforms at the same time simultaneously, so your advertisement must have attractive content and images with optimal hashtags and meet the consumers’ expectations.

One important factor to be noted is that, not all the digital platform brings you good business. You have to be very careful to choose the appropriate digital platform according to your business type. You should first plan to choose your targeted audience, their locations, age group and profession. This will enable your brand to speak effectively and allow you to create a dynamic impact on your customers.

Business Plan

Past 15 months, we all have been battling against Coronavirus and slowly we all have got adapted to the new normal. If you think that, this pandemic gave us a bad experience, then it has also taught us to adjust in any situation. Now people got adjusted to the WFH concept, kids are hopefully convinced with their online classes, people started understanding their family, their own strengths and weaknesses, and above all everyone realized the value of life.
Now, on the work front, every business has experienced a big blow, and the owners are still puzzled about how to come back.
Here are some points for maintaining your business engine running ahead on the rough roads.

Recreate your business plan.

During this tough time instead of thinking about what will happen to your business, create a new business strategy or if you are already having it then revisit and reset your plans and goals according to the current situation.

Here are some points to give a push to your thoughts:
*Plan your marketing strategy keeping the current scenario in mind.
*Think of the areas which are more important to develop.
*Segregate the work priority-wise and set goals considering the uncertain market.
*Design a strategy and plan how to improve your business through different mediums to increase your brand credibility.
*Make a checklist of your flaws done in the business and try to rectify them.

Increase your Network.

This is the time to find out different opportunities to enhance your business perspective. Recreate the magic of maintaining good contacts. Try to reach out to your old business contacts and build a relationship. Consult with them about business growth and discuss how to work together on growing target clients.

Client Relationship

Maintaining a good relationship and communicating with your existing clients should be your top priority during this ongoing crisis. Provide solutions for their current issue will make your relationship with your customers more strong.

Focus on Digital Marketing

During this tough time, people are homebound and for their daily needs, they started to depend on online stores. This is the right time to show your presence in the digital world. Digital media has become so powerful that sitting in one place you can reach millions of people across the globe.

The study says that there are 4.72 billion social media users around the world, which is 60% of the world’s total population. Every second on average around 16 users are joining social media.

It is high time to Work on your digital marketing strategy and brings a new light to your business. You can easily reach your targeted clients and generate leads without stepping out of your place.

Work on your website

Your company website is the mirror of your business. Utilize this period to rework your website. A good website can boost your brand, increase your reach and has the potential to convert the visitors to your customer.

Go Live online

If you are a good speaker then go online and explore your talent and earn. Conduct webinars and help people to stay positive and energetic as many people are shattered mentally due to this pandemic and this is the right time to help them.

Plan for the unanticipated

This is the time to prepare yourself for any unexpected situation. Keep a plan in your strategy which can play as a disaster management solution.

Above all Stay Calm, Eat Healthily, do regular exercise, and Stay Safe.

Web Designing and Creative Management

Every business needs a platform to execute its products, services, or ideas to reach the maximum targeted audiences. Advertising strategy should be planned in such a way that it can generate more profit for the organization. In today’s world, we have a variety of different mediums to reach people.

Marketing through traditional way is fading away and Digital transformation has taken over the charge. One of the important aspects of digital marketing is Website Designing. A Website is an informative, significant, and critical component of your promotional efforts.

Here we are not going to explain the design implementation of a website or the technical steps to create a professional website but to discuss the importance of a good website and what are main content should be outlined while creating a website.

There are several factors that need to be taken care of while creating a website. The website should have the following important factors which convert visitors to customers:

• Concept
• Simplicity
• Navigation
• Visual Hierarchy
• Colour combination
• Consistency
• Information
• Creative
• Content

A successful website means:

• Attract the right visitors
• Guide them to the main product or service
• Educate them about the product
• Make them visit Again
• Let the new visitors come through your existing customers

A clutter free, clean and professional website with minimum but strong content and good creative will definitely glued your visitors to your site.

How to Manage a simple but yet complicated Recruitment Process

Human Resource is an important position in any organization. This position is a bridge between the management and employees. There are lots of responsibilities an HR manager needs to head but the most common and vital role is Recruitment. As we step into the new decade, the changing trend of working style brings new challenges also. Recruitment means employ the right manpower to achieve organizations goal. Great recruitment can lead to success of an organization and bad recruitment can ruin it. So, here HR manager has a great responsibility to recruit the right person, on the right time and for the right position.

Before recruiting a person, some of the key factors which need to be keep it in mind:

1. Understand the Requirement

First and foremost important aspect an HR should take care is to understand the Client’s Strategy and the Project objectives for which they are going to recruit. Not necessary to go in-depth but it is must to know the vision, mission and goals of the project. This will help HR to understand what the company wants and who will be the right candidate for that specific position. HR should workout the following basic steps before starting the recruitment:

• Clients Strategy of the project
• The purpose of the project
• Design the Job Description
• Number of Candidates required for the project.
• Candidates Exposure, Experience, Qualification and Knowledge for to the position.

It is very important that the HR should have a detailed meeting with the respective Project Manager to get a clear picture of the position.

2. Methods of Recruitment

There was a time when the recruitment process only depended on resume portals and newspaper ads. Once the recruiter posts a job, instinctively the position gets filled. But now the trend has changed drastically. Today the millennials are having a totally different view towards life. Whether it’s the work front or personal life, technology is the most prominent factor of their target. Now, HR should put their head to find an innovative way of recruitment. Social Media plays a significant and very effective way to approach the New Gen people. There are multiple platforms such as Facebook, Instagram, Linkedin and much more. Posting jobs through various Digital Platforms are very effective and get much fruitful result than any other methods.

3. Branding the position

Today, the new Gen candidates are very informative and can’t compromise to get what they want. Branding the position means, to showcase the complete details of the position which includes not only the Job description, experience, expertise and project details but also the growth hierarchy of the company and how it will be helpful for the candidate’s future growth. Now a day the candidate wants to know the culture of the company, career growth, upskilling opportunity, training platforms, other small and big incentives as they are more fascinated to do the interesting and purposeful work.

4. Job announcement

Posting job openings in any platform whether Digital or Traditional will not work out unless it attracts the right candidate. HR should take care that the description should be designed in a precise and informative way. HR should actively update themself with current leading technologies which enable them to become more proactive in hiring, determine a candidates culture fit and it improves communication between HR and candidates.

5. Keeping track of inactive resumes

It is important to keeping track of inactive resumes. Inactive resume means the candidate might have applied for a position in the past but were not suitable for the position at that period. HR needs to scrutinize the resume and they might get the right candidates from the list for their current project.

Recruitment plays a vital role in the HR world as it lays the foundation of the manpower selection and a right move will lead to a great success of the company.